Wine production has centuries-long traditions in the region of Varna. As early as the foundation of the Bulgarian State in 681 the Proto Bulgarians inherited the experience of the indigenous Thracian population in vine growing and wine production. A proof of this is a wine cellar dating to the 7th-10th century in the area of Preslav. About 30% of vine plantations in Bulgaria are located in the northeast of the country. In the region of Varna white grapes predominate. The climate and soil in its northern coastal strip is ideal for white semi dry and dessert wines, as well as natural sparkling wines.

The Euxinograd Cellar produces the famous “Euxinograd wine” and wines from the grapes sorts Dimyat, Riesling, Chardonnay, Ugni Blanc, Tamyanka, and Rkatsitelli. In the inland part of the region they grow mainly the grape varieties Dimyat, Riesling, Muscat Ottonel, Rkatsitelli, Chardonnay, Aligote, Traminner, Silvaner and Sauvignon Blanc. The southern part of the region is famous for its Merlot, Pamid, Cabernet Sauvignon, Red Misket, Tamyanka, Dimyat and Riesling varieties of grapes. White and red dry, semi-dry and dessert wines, distillates for the production of brandy are produced in the inland part of the region and in its southern part. The village of Osmar is renowned all over the country for its wormwood wine called Osmarski Pelin.

The Bulgarian calendar of holidays and festivals has a date dedicated to Saint Trifon Zarezan - that’s on February 14th. The story about the canonization of Saint Trifon as the patron saint of vineyards in the Bulgarian lands first appeared in 1868 in an icon. The saint was depicted with a pruning knife in his hand. On February 14th every year men prune the vines and pour some wine in their roots for rich grapes harvest in autumn. All vine growers and wine producers put wreaths of cut vine sprigs on their heads or hats and then return home to celebrate till the morning.